観光DXを英語で説明・紹介するための基本情報と、英会話に役立つ表現をシンプルでわかりやすい英語で紹介します。
英会話ダイアローグ・概要・10の質問を通して、観光DXに関する英語表現を学びます。
英語
英会話ダイアローグを読む前に知っておくと良い前提知識と情報です。
- 観光DX（デジタルトランスフォーメーション）とは
- デジタル技術を活用して、観光体験をより良くしたり、観光業界の課題を解決する取り組み
- 政府が「観光立国」を掲げ、インバウンド観光客の増加に対応するため、多言語対応や利便性向上を目的にデジタル化を推進
- 観光DXが進む背景
- インバウンド観光客の増加に対応し、多言語・キャッシュレス化が求められている
- 人手不足をAIや自動化で補い、効率的で質の高いサービス提供が必要
- 混雑緩和や地域資源の保護など、持続可能な観光の実現
- 主なデジタル技術やサービス
- AIチャットボット: 24時間いつでも質問に答えたり、情報提供を行う自動会話プログラム
- 多言語対応アプリ: 日本語が分からなくても、アプリで情報収集やナビゲーションができるサービス
- リアルタイム混雑マップ: 特定の観光スポットや交通機関の混雑状況を、リアルタイムで表示
- AR（拡張現実）アプリ: スマートフォンなどをかざすと、現実の風景にデジタル情報を重ねて表示
- デジタルスタンプラリー: スマホアプリで観光地を巡りながらデジタルスタンプを集めるイベント
- バーチャルツアー: 実際にその場所に行かなくても、オンラインで観光体験ができるサービス
２人が観光DXについて話しています。
観光DXの概要や主な特徴、AIチャットボット等の具体的な導入例、観光地や地域社会への効果などを話題にしています。
会話 / dialogue
You know, I’ve been reading a lot about Tourism DX lately. It seems like such a big trend in Japan right now.
Oh, definitely. I’ve noticed how many places are pushing digital solutions for tourists. What got you interested in it?
Well, I love traveling, and I’m always looking for ways to make the experience smoother. I heard about these AI chatbots that help tourists anytime, even at night.
Yeah, that’s one of the coolest things. For example, Kyoto’s tourism app offers real-time guidance and even crowd information, all in multiple languages.
That sounds super useful, especially for foreign visitors. I guess Tourism DX isn’t just about convenience, right?
Exactly. It also helps businesses. Like, hotels can manage bookings automatically, which saves a lot of time and staff costs.
I read that big data is being used to understand tourist trends. So, they can see where visitors go and when, and use that to improve services?
That’s right. Plus, real-time crowd maps, like in Hokkaido, help people avoid crowded spots, which is great for safety and comfort.
And then there’s AR apps, like in Nagasaki, where you can get historical info through your phone while walking around. That’s such a fresh way to experience a city.
For sure. And don’t forget digital stamp rallies. They make exploring new places fun and interactive—just collect virtual stamps on your phone as you go.
I’d love to try that! It’s nice that you don’t have to carry around paper or worry about losing anything.
Another important part is cashless payment. Suica, PASMO, and other IC cards make moving around and shopping so much easier, especially for tourists from abroad.
Absolutely. It must also be helpful for people who don’t speak Japanese well. Many services are now multi-language, right?
Yes, and that really opens Japan up to more international visitors. Plus, digital guides and translation apps make sightseeing much less stressful.
I can see why the government is supporting Tourism DX. It sounds like it’s good for both travelers and local businesses.
True, and it’s also helping with problems like staff shortages. Automation means fewer workers are needed for simple tasks.
What about sustainable tourism? Does Tourism DX help there too?
It does. For example, by sharing crowd data, tourist spots can spread out visitors and protect local environments from being overwhelmed.
That makes a lot of sense. I guess local shops also benefit from things like digital coupons or events that bring more people in.
Exactly. Digital technology helps local communities share their unique attractions and reach a wider audience, both in Japan and worldwide.
I’d really like to try one of those virtual tours. Have you done one?
I have! I joined a virtual tour of Nara’s temples. It was surprisingly interactive—you could ask questions in real time.
That sounds amazing. I think Tourism DX is making travel both easier and more exciting.
I agree. It’s not just about technology, but about creating better experiences for everyone.
After this talk, I want to explore some of these digital services myself. Maybe we can try a digital stamp rally together sometime?
I’m in! Let’s see how Tourism DX can upgrade our next adventure.
概要 / Overview
「観光DX」について、理解を深めるための「英語での概要」です。
観光DX
What is Tourism DX?
Tourism DX means “Tourism Digital Transformation.” It is the idea of using digital technology to change and improve the tourism industry. Many countries, including Japan, are working hard to use new technology to help both tourists and local businesses. Tourism DX is more than just using computers. It tries to make traveling easier, more comfortable, and more exciting for everyone.
Main Features of Tourism DX
There are many important features of Tourism DX. One feature is using smartphones and apps to find information about places, buy tickets, and make reservations. Another feature is using AI, or artificial intelligence, to help tourists with questions any time, even at night. Cashless payment systems like IC cards or mobile payments make shopping and moving around much easier. Also, information is often given in many languages, so foreign visitors can enjoy their trip with less stress.
Examples in Japan
In Japan, there are many good examples of Tourism DX. For example, Kyoto has a tourism app with real-time guides and crowd information. Nagasaki has an AR app that gives history lessons as you walk. Fukushima and Hokkaido offer digital stamp rallies and crowd maps to help tourists have fun and stay safe. Virtual tours are also popular, letting people explore famous places from home.
Why Tourism DX is Important
Tourism DX is important because it makes travel better for everyone. It also helps local businesses work more efficiently and can bring more visitors. Digital technology is now a key part of the future of travel.
10の質問 / 10 questions
「観光DX」について、理解を深めるための「英語での10の質問」です。
1: What is Tourism DX?
Tourism DX means using digital technology to improve and change the tourism industry, making travel easier and more fun for everyone.
2: Why is Tourism DX important?
It helps tourists have a better experience, supports local businesses, and makes travel safer and more comfortable.
3: What are some examples of digital technology used in Tourism DX?
Examples include smartphone apps, AI chatbots, cashless payment systems, and virtual tours.
4: How do smartphone apps help tourists?
Smartphone apps give information about places, show maps, help with reservations, and even offer digital coupons.
5: What is an AI chatbot?
An AI chatbot is a computer program that answers questions and gives advice to tourists, often in many languages and at any time.
6: What is a digital stamp rally?
A digital stamp rally is a game where you collect virtual stamps on your phone by visiting different tourist spots.
7: How does Tourism DX help foreign visitors?
It offers multi-language support, cashless payments, and digital guides, making it easier for foreigners to travel in Japan.
8: Can Tourism DX help make tourism more sustainable?
Yes, it can show crowd information and help control the flow of people, which protects tourist spots and the environment.
9: Are there any popular examples of Tourism DX in Japan?
Yes. Kyoto’s tourism app, Nagasaki’s AR app, and digital crowd maps in Hokkaido are all good examples.
10: How does cashless payment make travel easier?
With cashless payment, tourists can pay quickly and easily without carrying cash, which is very convenient for shopping and transport.
和訳付
会話 / dialogue
You know, I’ve been reading a lot about Tourism DX lately. It seems like such a big trend in Japan right now.
ねえ、最近観光DXについてよく読んでるんだ。今、日本ですごく話題になってるみたいだよね。
Oh, definitely. I’ve noticed how many places are pushing digital solutions for tourists. What got you interested in it?
本当だよね。いろんな場所で観光客向けのデジタルサービスが増えてるのを感じるよ。なんで興味を持ったの？
Well, I love traveling, and I’m always looking for ways to make the experience smoother. I heard about these AI chatbots that help tourists anytime, even at night.
旅行が好きだから、もっと快適にできる方法をいつも探してるんだ。AIチャットボットが24時間観光客を助けてくれるって聞いて、面白いなと思って。
Yeah, that’s one of the coolest things. For example, Kyoto’s tourism app offers real-time guidance and even crowd information, all in multiple languages.
それ、すごく便利だよね。たとえば京都の観光アプリは、リアルタイムの案内や混雑情報も多言語で教えてくれるんだよ。
That sounds super useful, especially for foreign visitors. I guess Tourism DX isn’t just about convenience, right?
それは特に外国人観光客にとって便利そうだね。観光DXって、単なる便利さだけじゃないんだよね？
Exactly. It also helps businesses. Like, hotels can manage bookings automatically, which saves a lot of time and staff costs.
そうそう。事業者にもメリットがあるんだ。たとえばホテルは予約管理を自動化できて、時間や人件費を大きく節約できるんだよ。
I read that big data is being used to understand tourist trends. So, they can see where visitors go and when, and use that to improve services?
ビッグデータで観光客の動きを分析してるって読んだよ。つまり、どこにいつ人が集まるか分かって、サービス改善に活かせるってこと？
That’s right. Plus, real-time crowd maps, like in Hokkaido, help people avoid crowded spots, which is great for safety and comfort.
その通り。それに、北海道のようなリアルタイム混雑マップは、人が多い場所を避けられるから、安全で快適に観光できるんだ。
And then there’s AR apps, like in Nagasaki, where you can get historical info through your phone while walking around. That’s such a fresh way to experience a city.
長崎みたいなARアプリもあるよね。歩きながらスマホで歴史を学べるなんて、新しい観光体験だよね。
For sure. And don’t forget digital stamp rallies. They make exploring new places fun and interactive—just collect virtual stamps on your phone as you go.
本当にそう。あとデジタルスタンプラリーも楽しいよ。行った先々でスマホにスタンプを集めるから、遊び感覚で観光できるんだ。
I’d love to try that! It’s nice that you don’t have to carry around paper or worry about losing anything.
それ、ぜひやってみたい！紙の台紙もいらないし、なくす心配もないのがいいよね。
Another important part is cashless payment. Suica, PASMO, and other IC cards make moving around and shopping so much easier, especially for tourists from abroad.
あと重要なのはキャッシュレス決済だね。SuicaやPASMOなどのICカードで移動や買い物がすごく簡単になるし、特に外国人にとっては大きな助けになるよ。
Absolutely. It must also be helpful for people who don’t speak Japanese well. Many services are now multi-language, right?
確かに。日本語が苦手な人にも助かるよね。最近は多言語対応のサービスも増えてきたんだよね？
Yes, and that really opens Japan up to more international visitors. Plus, digital guides and translation apps make sightseeing much less stressful.
うん、それで日本に来る海外の人がもっと気軽に観光できるようになったよ。それにデジタルガイドや翻訳アプリで、観光のストレスも減るよね。
I can see why the government is supporting Tourism DX. It sounds like it’s good for both travelers and local businesses.
政府が観光DXを推進している理由がわかるよ。旅行者にも地元の事業者にも良いことばかりだね。
True, and it’s also helping with problems like staff shortages. Automation means fewer workers are needed for simple tasks.
本当だよね。それに人手不足の解消にも役立ってるんだ。自動化で単純な仕事が減るからね。
What about sustainable tourism? Does Tourism DX help there too?
サステナブルな観光にはどう？観光DXも役立ってるの？
It does. For example, by sharing crowd data, tourist spots can spread out visitors and protect local environments from being overwhelmed.
役立ってるよ。混雑データを共有すれば、観光地は人の流れを分散させて、地域や自然環境への負担を減らせるんだ。
That makes a lot of sense. I guess local shops also benefit from things like digital coupons or events that bring more people in.
それは納得だね。デジタルクーポンやイベントで地元のお店にもお客さんが増えるしね。
Exactly. Digital technology helps local communities share their unique attractions and reach a wider audience, both in Japan and worldwide.
その通り。デジタル技術で地域の魅力をもっと広く発信できるから、日本だけじゃなく世界中の人にも知ってもらえるよ。
I’d really like to try one of those virtual tours. Have you done one?
僕もバーチャルツアーをやってみたいな。キーは参加したことある？
I have! I joined a virtual tour of Nara’s temples. It was surprisingly interactive—you could ask questions in real time.
あるよ！奈良のお寺のバーチャルツアーに参加したことがあるんだ。リアルタイムで質問もできて、思ったより体験型だったよ。
That sounds amazing. I think Tourism DX is making travel both easier and more exciting.
それはすごいね。観光DXで旅行がもっと楽しく、便利になってるんだなあ。
I agree. It’s not just about technology, but about creating better experiences for everyone.
本当にそう。単なる技術じゃなくて、みんなにとってより良い体験を作ってるんだと思う。
After this talk, I want to explore some of these digital services myself. Maybe we can try a digital stamp rally together sometime?
話してたら、僕もデジタルサービスをいろいろ体験してみたくなったよ。今度一緒にデジタルスタンプラリーでもやってみない？
I’m in! Let’s see how Tourism DX can upgrade our next adventure.
ぜひやろう！観光DXで次の旅がどう変わるか、楽しみだね。
概要 / Overview
観光DX
What is Tourism DX?
Tourism DX means “Tourism Digital Transformation.” It is the idea of using digital technology to change and improve the tourism industry. Many countries, including Japan, are working hard to use new technology to help both tourists and local businesses. Tourism DX is more than just using computers. It tries to make traveling easier, more comfortable, and more exciting for everyone.
観光DXとは？
観光DXとは「観光デジタルトランスフォーメーション」のことです。これはデジタル技術を使って観光業界を変え、より良くしていこうという考え方です。日本を含む多くの国々が、新しい技術を使って旅行者や地元のビジネスを助けようとしています。観光DXは、ただパソコンを使うだけではありません。すべての人にとって、旅行をもっと簡単で快適に、そして楽しくすることを目指しています。
Main Features of Tourism DX
There are many important features of Tourism DX. One feature is using smartphones and apps to find information about places, buy tickets, and make reservations. Another feature is using AI, or artificial intelligence, to help tourists with questions any time, even at night. Cashless payment systems like IC cards or mobile payments make shopping and moving around much easier. Also, information is often given in many languages, so foreign visitors can enjoy their trip with less stress.
観光DXの主な特徴
観光DXにはたくさんの大切な特徴があります。一つは、スマートフォンやアプリを使って場所の情報を調べたり、チケットを買ったり、予約をしたりできることです。もう一つはAI（人工知能）を使って、観光客の質問にいつでも、夜でも答えられるようにすることです。Suicaやモバイル決済などのキャッシュレス決済で、買い物や移動もとても楽になります。また、多くのサービスで多言語対応が進んでいるので、外国人観光客も安心して旅行を楽しめます。
Examples in Japan
In Japan, there are many good examples of Tourism DX. For example, Kyoto has a tourism app with real-time guides and crowd information. Nagasaki has an AR app that gives history lessons as you walk. Fukushima and Hokkaido offer digital stamp rallies and crowd maps to help tourists have fun and stay safe. Virtual tours are also popular, letting people explore famous places from home.
日本での事例
日本には観光DXの良い例がたくさんあります。たとえば京都では、リアルタイムの案内や混雑状況がわかる観光アプリがあります。長崎には、歩きながら歴史を学べるARアプリがあります。福島や北海道では、デジタルスタンプラリーや混雑マップが用意されていて、観光客が安全に楽しく過ごせる工夫があります。家から有名な場所を見学できるバーチャルツアーも人気です。
Why Tourism DX is Important
Tourism DX is important because it makes travel better for everyone. It also helps local businesses work more efficiently and can bring more visitors. Digital technology is now a key part of the future of travel.
観光DXが大切な理由
観光DXは、すべての人の旅行をより良くしてくれるので大切です。また、地元のビジネスの効率を高め、観光客を増やす助けにもなります。デジタル技術は、今や旅行の未来に欠かせない大事な要素となっています。
10の質問 / 10 questions
1: What is Tourism DX?
観光DXとは何ですか？
Tourism DX means using digital technology to improve and change the tourism industry, making travel easier and more fun for everyone.
観光DXとは、デジタル技術を使って観光業を改善・変革し、旅行をより簡単で楽しくすることです。
2: Why is Tourism DX important?
観光DXはなぜ大切ですか？
It helps tourists have a better experience, supports local businesses, and makes travel safer and more comfortable.
観光客の体験をより良くし、地元の事業者を助け、旅行をより安全で快適にするからです。
3: What are some examples of digital technology used in Tourism DX?
観光DXで使われるデジタル技術にはどんなものがありますか？
Examples include smartphone apps, AI chatbots, cashless payment systems, and virtual tours.
スマートフォンアプリ、AIチャットボット、キャッシュレス決済システム、バーチャルツアーなどがあります。
4: How do smartphone apps help tourists?
スマートフォンアプリは観光客にどう役立ちますか？
Smartphone apps give information about places, show maps, help with reservations, and even offer digital coupons.
アプリは観光地の情報や地図を表示し、予約を助けたり、デジタルクーポンを提供したりします。
5: What is an AI chatbot?
AIチャットボットとは何ですか？
An AI chatbot is a computer program that answers questions and gives advice to tourists, often in many languages and at any time.
AIチャットボットは、観光客の質問に多言語かつ24時間対応で答え、アドバイスをするコンピュータープログラムです。
6: What is a digital stamp rally?
デジタルスタンプラリーとは何ですか？
A digital stamp rally is a game where you collect virtual stamps on your phone by visiting different tourist spots.
デジタルスタンプラリーは、いろいろな観光地を回りながら、スマホでバーチャルスタンプを集めるゲームです。
7: How does Tourism DX help foreign visitors?
観光DXは外国人観光客にどう役立ちますか？
It offers multi-language support, cashless payments, and digital guides, making it easier for foreigners to travel in Japan.
多言語対応やキャッシュレス決済、デジタルガイドの提供で、外国人が日本で旅行しやすくなります。
8: Can Tourism DX help make tourism more sustainable?
観光DXは持続可能な観光にも役立ちますか？
Yes, it can show crowd information and help control the flow of people, which protects tourist spots and the environment.
はい。混雑情報の提供や人の流れの調整で、観光地や環境を守るのに役立ちます。
9: Are there any popular examples of Tourism DX in Japan?
日本で有名な観光DXの例はありますか？
Yes. Kyoto’s tourism app, Nagasaki’s AR app, and digital crowd maps in Hokkaido are all good examples.
はい。京都の観光アプリ、長崎のARアプリ、北海道のデジタル混雑マップなどが有名です。
10: How does cashless payment make travel easier?
キャッシュレス決済はどのように旅行を便利にしますか？
With cashless payment, tourists can pay quickly and easily without carrying cash, which is very convenient for shopping and transport.
キャッシュレス決済を使えば現金を持ち歩かずに素早く簡単に支払えるので、買い物や移動がとても便利になります。
words & phrases
英会話ダイアローグと関連情報に出てきた単語・フレーズです（例文は各３つ）。
multiple : 形容詞 /ˈmʌl.tɪ.pəl/
意味: 複数の、いくつもの。Many, or involving several things or people.
（multiple languages「多言語」、複数の言語に対応したサービスやアプリを指す）
例文：
- The app supports multiple languages.
「そのアプリは複数の言語に対応しています。」 - She has multiple hobbies.
「彼女は趣味がいくつもあります。」 - There are multiple ways to solve this problem.
「この問題を解決する方法はいくつもあります。」
book : 動詞 /bʊk/
意味: 予約する、手配する。To arrange to have or use something (like a ticket or a room) at a particular time in the future.
（book tickets, book restaurants「チケットやレストランを予約する」観光DXでのデジタル予約システムを指す）
例文：
- You can book your hotel online.
「ホテルをオンラインで予約できます。」 - I want to book a table for two.
「2人分の席を予約したいです。」 - Let’s book our tickets early.
「チケットは早めに予約しましょう。」
fresh : 形容詞 /freʃ/
意味: 新しい、さわやかな。New, not used before, or pleasantly different.
（a fresh way「新しい方法」新しい観光体験やデジタル技術による新鮮さを表す）
例文：
- That’s a fresh idea!
「それは新しいアイデアですね！」 - I like the fresh air in the mountains.
「山の新鮮な空気が好きです。」 - The chef uses fresh ingredients every day.
「シェフは毎日新鮮な食材を使います。」
interactive : 形容詞 /ˌɪn.təˈræk.tɪv/
意味: 双方向の、インタラクティブな。Involving communication or active participation between people or between people and computers.
（interactive virtual tours「双方向のバーチャルツアー」、観光DXでの参加型・体験型サービスを指す）
例文：
- This museum has an interactive exhibit for children.
「この博物館には子ども向けのインタラクティブ展示があります。」 - The online lesson was very interactive.
「そのオンライン授業はとても双方向的でした。」 - Virtual tours are becoming more interactive these days.
「最近はバーチャルツアーもますますインタラクティブになっています。」
collect : 動詞 /kəˈlekt/
意味: 集める、収集する。To gather things together, especially as a hobby or for a purpose.
（collect virtual stamps「バーチャルスタンプを集める」、デジタルスタンプラリーでの使い方）
例文：
- You can collect digital stamps by visiting different spots.
「いろいろな場所を訪れることでデジタルスタンプを集めることができます。」 - She likes to collect postcards from different countries.
「彼女は各国のポストカードを集めるのが好きです。」 - Children collect stickers in the game.
「子どもたちはゲームでシールを集めます。」